ANIMAL CRUELTY: GONE TOO FAR?
The past year has been quite eventful in terms of local animal cruelty that Malta even featured in a number of international headlines as regards hunting and heartless atrocities.
Words by Roslyn Schembri
These killings reached their peak when Star was shot and buried alive. Suddenly more cases of animal cruelty were making headlines.
There was Gaia who was found in a skip, the animal circus and more recently the puppy crucifixions and the illegal animal slaughter house in Mosta.
People were shocked at these horrific events and went to the streets and protested.
October 8th marked the ‘World Events to End Animal Cruelty’ and a candlelit vigil was organised by President of WEAAC Malta Fleur Marie Cilia Buckett, where people marched peacefully from Msida to Valletta.
Dawn Groth and Uwe Siwek founded WEEAC Malta in February 2011. Fleur was in charge of campaigning, fundraising, organising protests and sending out petitions to raise awareness against animal cruelty.
In fact Fleur, with the help of many friends, organised a protest for Star on June 5th 2011. After this protest she was appointed by the founders of WEEAC as the group’s Ambassador in Malta.
After Fleur then successfully organised the 8th October vigil, which was WEEAC’s first event to take place locally, she was promoted to President of the group exactly a day after.
Fleur says, “It was a really amazing afternoon with kind faces everywhere and lovely dogs and their yelps!! The candle light vigil was a beautiful moment for all of us, shame that the weather kept many home on the day.”
Fleur founded WEEAC Malta in February last year, and ever since she has been campaigning, organising protests and sending out petitions to raise awareness against animal cruelty.
“The problem in Malta is that when it comes to animal related topics, such as micro chipping and neutering, there is not enough awareness and marketing going on,” says Fleur.
It’s true that people should be more concerned and aware of the brutal treatment on the voiceless animals, but to what extent shall animal activists go?
PETA – a global animal rights organisation – does loads of campaigning and is renowned for its ‘out of the box’ adverts which usually featuring celebrities posing in the nude or dressing in raunchy outfits.
They might not be doing any harm through these images or messages like ‘Feeding Kids Meat is Child Abuse’ or ‘Want my Body Go Vegetarian’. But PETA might have gone a step too far this time.
The most recent controversy surrounding this organisation is their latest shocking vegan campaign which has landed them in trouble with women’s rights activists.
The latest video is disturbing because it can give out the message that sexual violence is ok.
The advert features a girl who is suffering from a fictional syndrome called WVAKTBOOM, or, ‘Boyfriend Went Vegan and Knocked the Bottom out of Me… a painful condition that occurs when boyfriends go Vegan and can suddenly bring it like a tantric porn star.’
As a reaction to this advert Fleur says, “PETA are quite radical when it comes to campaigning. In fact their campaigns are quite extreme especially when it comes to vivisection.
“It’s disgusting really to see such an advert because at the end of the day if you’re in favour of animal rights you don’t have to send out messages of abuse and hurt others. Also as an animal lover you don’t necessarily have to go vegan.
“We’ve been given carnivorous teeth for a reason.”
Do protests have to be violent to make an impact?
To what extent does one have to go to convey a message?







